Area: Industrial Design (Usability Engineering, Human-computer Interaction, User-Experience)
Michele Visciòla is President and founding partner of Experientia. Michele's core activities range from leading the growth of the company to pursuing strategic conversations with the market, by helping Experientia clients to integrate UX research insights and design deployment with the business analysis and modeling.
Michele is personally involved in projects that deals with the following topics in a variety of industries: digital transformation of services; behavioral modeling and culture evolution implied in service innovation; behavioral economics; user-centered design and policy making.
Michele has an international curriculum and extensive experience in strategic user experience analysis and modeling. His career started as research fellow at the Italian National Research Council and focused on the digitalization of services in complex systems, like process control industries and avionics, with a specialization in human error analysis and information design.
Thanks to his work, Michele was granted an MIT Sloan School fellowship on "International Management for the Future", during which he designed the prototype of a Human Factors data-base of aircraft accidents and incidents centred on analysis narratives.
Michele served as researcher in Finmeccanica and as manager at Etnoteam, and has consulted for top European industries. As entrepreneur, Michele has founded a pioneering start-up on usability and human-factors consultancy and was part of the team that founded the World Usability Day.
Michele has more than 10 years of teaching experience divided between Politecnico di Milano ("Digital culture for designers") and Bicocca University ("Evolution of User Research Methods"), has written several scientific publications, articles and books; he is a renowned speaker, traveling extensively between Europe and Asia; he is a DeTao Academy's Master in Behavioral Modeling and Design.
Italy's National Prize for Innovation in Services (A Prize for Experientia and Low2No. The Low2No project is designed to help transition the cities to a low carbon future.)
July 2005-present, President and founder of Experientia (an independent international experience design consultancy, located at Lausanne, Singapore, Turin)
Sep. 2016-Feb. 2017, Judge at 100 & Change (a new MacArthur Foundation competition for a $100 million grant to a single proposal designed to help solve a critical problem affecting people, places, or the planet.)
Mar. 2012-Jun.2012, Pecha Kucha Lead, EPIC 2012
2011, Artifacts lead, EPIC Conference 2011
Jan. 2010-Dec. 2010, Regional Coordinator for Europe, Usability Professionals' Association
Jan.2000-Dec. 2004, Usability Director, Etnoteam
2002-2004, Contributor to the user centered reference model, World wireless research forum
Feb. 1987-Apr. 1998, Human Factors Researcher, Finmeccanica
Transforming a financial institution: the value of UX professionals
English & Italian
1993, Master, International Management, Massachusetts Institute of Technology
1979, Ph.D, Cognitive Psychology, St Andrews University UK
1977, Diploma di laurea magistrale, Experimental Psychology, Università degli Studi di Padova